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How to Start and Run a Commercial Art Gallery, by Edward Winkleman
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Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to: — write a business plan — find start-up capital — find your ideal locale — renovate the space — manage cash flow — promote and grow your new business — attract and retain artists and clients — hire and manage staff — represent your artists. How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
- Sales Rank: #87048 in Books
- Brand: Brand: Allworth Press
- Published on: 2009-07-14
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 6.00" w x 6.00" l, .90 pounds
- Binding: Paperback
- 256 pages
- Used Book in Good Condition
Review
Praise for How to Start and Run a Commercial Art Gallery
"Ed runs one of the most straightforward sites dedicated to demystifying and discussing various aspects of the art world. Now, in How to Start and Run a Commercial Art Gallery, he's packed–in understandable terms–information I wish I had known before starting my gallery."–Zach Feuer, owner, Zach Feuer Gallery and cofounder of New Art Dealers Alliance
“Ed Winkleman has two qualities that are rare: he is quite knowledgeable about the business of operating a contemporary art gallery, and he is willing to share that knowledge with the rest of the world, through his blog and now in this book. He has one more unique quality: his writing is a pleasure to read.”–Daniel Grant, author of The Business of Being an Artist
Ed Winkleman's book is a comprehensive reference for any gallery owner.
Whether you are new to the business or seasoned gallerist, it is always wise
to remember the essentials.–Leigh Conner, Conner Contemporary Art
About the Author
Edward Winkleman began his career in the art world with a series of guerilla-style exhibitions organized in New York and London under the name 'hit & run'. In 2001 he co-founded Plus Ultra Gallery in the Williamsburg district of Brooklyn, New York. He was a founding member and the first president of the Williamsburg Gallery Association and an early member of the New Art Dealers Alliance. Moving into Manhattan's gallery district in Chelsea in 2006, he changed the name of the gallery to Winkleman Gallery. The gallery's exhibitions have been reviewed in the New York Times, Artforum, Art in America, Flash Art, the New Yorker, TimeOut New York, and Art on Paper, among others. Winkleman has participated in art fairs such as ARCO, Art Chicago, Pulse, Year 06, Aqua, and NADA. He is the author of an eponymous blog about the art world and politics and a contributing editor to the international blog Art World Salon. He lives in New York City.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Fantastic Guide, Highly recommended
By Morgan Booth
I currently have 3 copies of this book in my possession, 1 that I borrowed more than a year ago from a friend, 1 that I bought so I could have my own when I returned his, and another that I am giving as a gift for another friend who is opening her own gallery. Phew!
So basically I'm in love with this book. Winkleman has created a very detailed and insightful guide that doesn't ignore even the smallest of questions or tasks, and yet steers clear of becoming dry. Even if you are not an art dealer or gallery owner, I would highly recommend this book to any artist, or arts administrator.
After reading this book I also stopped by Winkleman's blog which is always a great read as well: [...]
3 of 3 people found the following review helpful.
Valuable information for artists as well
By Jean M. Judd
I just finished reading this book today, September 14, 2010. Even though I am not opening my own commercial gallery, I found it a very beneficial read for myself as an artist interested in increasing my gallery representation.
It is written in a very easy to understand way and I felt like Mr. Winkleman and myself were having a conversation and not a lecture. It helps to understand all of the background information of having a gallery, promoting artists, and finding and keeping collectors interested.
The information about primary and secondary market galleries was also very informative and I recommend this book for both potential gallery owners as well as artists that are interested in approaching a gallery for representation. As an artist, you will have a better understanding of the behind the scenes things that happen and the gallery owner does to help keep you in the studio making art.
0 of 0 people found the following review helpful.
Terrific resource for anyone interested in getting into the gallery ...
By Lillie Troy
Terrific resource for anyone interested in getting into the gallery world. We have used it for everything, and I refer to it almost daily, as we get our gallery up and running. Very clear, well organized, and incredibly helpful. I found the chapter about business plans to be especially useful; we used it as a guide to writing our plan (without any prior knowledge or experience writing business plans), and it turned out really well and has been very well received.
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